Manage relationships with key retail partners, buyers, category managers, and distributors.
Develop and implement account plans to increase distribution, shelf space, SKU assortment, and sell-through.
Own sales targets, forecasting, pipeline management, and margin performance for assigned accounts.
Plan and execute promotions, in-store activations, sampling, bundling, and seasonal campaigns tailored to moms and caregivers.
Coordinate with marketing, trade marketing, supply chain, logistics, and customer service to ensure product availability, correct merchandising, and timely launch execution.
Monitor POS/POSM data, sell-through, inventory levels, and competitor activity; translate insights into action plans.
Ensure compliance with safety/labeling/regulatory requirements relevant to mom & baby products within accounts.
Resolve escalations, claims, and in-store issues promptly to maintain high account satisfaction.
Prepare regular performance reports, account reviews, and presentations for senior management.
Requirements
Education: Bachelor's degree in Business, Marketing, Commerce, or related field.
Experience: 36 years in sales or account management in retail, preferably with mom & baby, babycare, FMCG, or pharmacy channels; experience managing national or regional key accounts preferred.
Proven track record of meeting/exceeding sales and distribution targets.
Knowledge of retail merchandising, planograms, category management, and e-commerce marketplace operations.
Strong negotiation, stakeholder management, and presentation skills.
Analytical competency to interpret POS/sales data and create actionable plans (Excel competency required).
Familiarity with CRM and trade-promotion management tools.
Customer-focused, proactive, organized, and able to work cross-functionally.
Willingness to travel to account locations and trade events as needed.
