About You
- You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
- You enjoy doing purpose-led and meaningful work
- You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
- You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective)
- You always find a way to get things done without sacrificing the quality of your work, integrity, and values
- No task is off limits for you
- You are humble and prioritize the success of the team over your own with an eagerness to help those around you
- You don't shy away from challenges and can bounce back from setbacks
- We strongly encourage individuals with disabilities to apply. We believe in equal opportunity and strive to create an inclusive workplace where everyone can thrive.
What you'll do and what success looks like in this role:
- Design, schedule, and manage lifecycle-based customer engagement campaigns (onboarding, activation, retention, churn prevention).
- Segment customers based on behavior and preferences to deliver relevant messaging.
- Create creative content (copywriting & CTAs) for each communication channel (push notifications, email, WhatsApp).
- Conduct A/B testing and analyze campaign performance to identify the best formats (CTR, CVR, open rate).
- Prepare regular reports on campaign metrics and the effectiveness of each cohort.
- Collaborate with Data and Product teams to build automation journeys using tools such as MoEngage, Insider, or Talon.One.
- Manage promotional communications, product education, and gamification activities such as daily missions, cashback, and loyalty programs.
- Support cost optimization strategies through frequency control, quotas, and reward probability settings.
What Is Required and What We're Looking For
- Minimum Bachelor's degree (Marketing, Communication, Management, or related fields).
- Strong copywriting and storytelling skills.
- Detail-oriented, creative, and able to work collaboratively across teams in a dynamic environment.
