About us: Keep Moving
ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of Going Beyond Oneself into everyone's daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Responsibilities:
- Wholesale Marketing Strategy: Develop and localize brand marketing strategies that align with company objectives, specifically designed to support wholesale partners and distributors in driving sell-out and brand visibility.
- Partner Campaign Execution: Work closely with the Wholesale/Key Account teams to localize and execute retail campaigns within partner environments; monitor and ensure brand consistency across all multi-brand doors and franchises.
- Content Planning: Lead content planning and social media promotion that supports both the brand and its key wholesale accounts, ensuring a cohesive voice across partner digital platforms.
- Vendor & Project Management: Source and manage marketing vendors to execute strategic programs for wholesale events, trade shows, pop-ups, and regional PR activations.
- Budget & ROI Management: Develop an annual marketing plan and manage the budget to maximize brand reach through co-op advertising and partner-led initiatives.
- Market Intelligence: Conduct market research to assess partner performance, competitor landscape, and wholesale growth opportunities; provide data-driven recommendations to the Sales and Merchandising teams.
- Integrated Communication: Develop PR and advertising plans that highlight key product launches across both brand-owned channels and wholesale partner networks.
Requirements:
- Experience: At least 3 years of experience in Wholesale Marketing, Trade Marketing, or Retail Marketing (experience working with distributors or multi-brand retailers is a plus).
- Communication: Excellent written and verbal communication skills in English; ability to act as a bridge between regional leadership and local wholesale partners.
- Stakeholder Management: Proven ability to coordinate with external partners, department heads, and regional teams to ensure alignment.
- Market Awareness: Strong understanding of social media trends and B2B2C marketing strategies; ability to translate brand concepts into commercial reality for partners.
- Core Skills: Project management, negotiation (especially with vendors/partners), presentation, and market research skills.
- Mindset: Highly creative and innovative, with a strong commercial lensthe ability to generate fresh & unique ideas that translate into sales for our partners.
- Passionate about the sports industry.
