Indonesia Content Specialist (UGC IP)

Job Responsibilities:

1. Account Incubation Take charge of the incubation and establishment of TikTok amateur accounts from scratch. Formulate the positioning of the account&aposs persona, content operation strategies, and traffic monetization paths. Explore the potential of amateurs, and plan popular topic selections that conform to the aesthetic tastes of overseas users (with an emphasis on UGC content such as daily life scenarios and pain points in product use).

2. Content Production Independently complete the collection of materials, script writing, shooting guidance, and video editing (proficient in using apps like CapCut and software like Adobe Premiere Pro). Focus on creating videos of amateurs with a strong sense of authenticity. Extract scenario-based selling points according to the characteristics of the products, and produce high-conversion product promotion videos (such as product reviews, unboxing videos, and situational short dramas, etc.).

3. Data Analysis Monitor core indicators such as the playback volume, interaction rate, and conversion rate of the account, and optimize the content direction and release time strategy. Regularly review the patterns of popular videos, and extract reusable UGC content templates and operation methodologies.

4. Collaborative Management Coordinate the recruitment and training of amateurs, and cross-departmental collaboration (connect with the product selection, advertising placement, and customer service teams), and promote the closed-loop of the content and sales chain.

Job Requirements:

1. Have more than one year of experience in incubating TikTok or Douyin accounts, and have led the cold start of at least 3 amateur accounts (cases need to be provided).

2. Be proficient in using tools such as CapCut, Adobe Premiere Pro, etc., and be able to produce at least 10 videos per day.