We are seeking a strategic, results-driven, and visionary Head of Marketing to lead company-wide marketing initiatives and drive sustainable business growth. This role will be responsible for brand positioning, integrated marketing strategies, user acquisition, and revenue acceleration across online and offline channels.
- Qualifications :
- Bachelor's degree (S1) from a top-tier / leading university, nationally or internationally recognized
- Preferably majoring in Marketing, Business, Management, or Communication
- Strong academic background demonstrating analytical rigor and strategic thinking capability
- Proven experience in senior marketing leadership roles
- Strong background in digital marketing, performance marketing, and brand strategy
- Experience in voucher, gift card, fintech, e-commerce, or digital products is highly preferred
Responsibilities :
Marketing Strategy & Leadership
- Develop and execute comprehensive company-wide marketing strategies aligned with overall business objectives
- Define brand positioning and value proposition for voucher and gift card products
- Lead end-to-end go-to-market (GTM) planning and execution for new product launches and campaigns
- Establish annual marketing roadmaps, budget allocation, and performance targets
Brand & Campaign Management
- Drive integrated marketing campaigns across digital and offline channels
- Strengthen brand awareness, brand equity, and market share
- Ensure consistent messaging and branding across all customer touchpoints
- Oversee content strategy, creative direction, and campaign storytelling
Performance Marketing & Growth
- Drive user acquisition, engagement, and repeat transactions through performance-driven initiatives
- Manage digital marketing channels including paid media, SEO/SEM, social media, CRM, and partnerships
- Apply strong Mobile Measurement Partner (MMP) knowledge to optimize campaign attribution and performance tracking
- Monitor CAC, LTV, ROI, conversion funnels, and other growth metrics
- Continuously optimize campaigns based on data insights
Offline Activation & O2O Integration
- Lead offline marketing initiatives including OOH (Out-of-Home), booths, events, and activations
- Ensure seamless integration between online and offline marketing efforts
- Evaluate offline campaign performance and measure impact on digital conversions
Stakeholder & Cross-Functional Collaboration
- Collaborate closely with Product, Sales, Partnerships, and external vendors to support revenue growth
- Align marketing initiatives with product roadmaps and sales targets
- Manage agency relationships and vendor performance
- Present strategic marketing plans and performance reports to senior management and board-level stakeholders
Performance & Budget Management
- Manage and optimize marketing budgets to ensure strong ROI
- Develop reporting frameworks and dashboards to evaluate campaign effectiveness
- Identify opportunities for cost efficiency and scalable growth
