Head of Marketing

3-5 Years

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Early Applicant

Job Description

Responsibilities

Develop and execute marketing strategies for skincare and beauty products
Lead branding, campaign planning, and social commerce initiatives
Manage and optimize TikTok Shop, affiliate, livestream, and offline marketing activities
Plan pricing strategies, promotional campaigns, and product positioning in the market
Analyze sales performance, market trends, competitor activities, and customer behavior
Coordinate with creative, content, sales, and production teams for marketing execution
Build and manage relationships with creators, affiliates, KOLs, and offline partners
Monitor marketing KPIs, sales growth, profitability, and overall brand performance
Develop online and offline activation strategies to increase brand awareness and conversion
Lead and manage the marketing team to achieve company targets
Create scalable marketing systems and improve operational workflow

Requirements

Minimum 3–5 years experience in marketing, preferably in beauty, skincare, FMCG, or social commerce industry
Strong understanding of online and offline marketing strategies
Experienced in TikTok marketing, affiliate systems, digital campaigns, and retail/offline activation
Strong knowledge in pricing strategy, campaign planning, and brand positioning
Experienced in handling sales-driven marketing and target-oriented campaigns
Strong leadership, communication, and team management skills
Able to work in a fast-paced and dynamic environment
Data-driven mindset with strong analytical and problem-solving skills
Familiar with social commerce trends, creator ecosystem, and consumer behavior
Creative, proactive, adaptable, and execution-focused
Able to work professionally in a collaborative and healthy team environment
Experience in beauty or skincare industry is highly preferred