Head of Marketing Communication

As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law.

Key Responsibilities :

1. Strategic Narrative - Brand Architecture & Narrative: Own the evolving corporate story to ensure market differentiation and global consistency.
2. Integrated Campaigns - Omnichannel Orchestration: Lead full-funnel campaigns where PR and organic advocacy amplify paid media to drive demand.
3. Public Relations - Earned Influence & GEO: Secure high-authority media coverage and optimize brand visibility for AI search engines (GEO).
4. E-commerce - Content-to-Commerce: Drive sales on TikTok Shop/Shopee/Tokopedia through storytelling, KOL partnerships, and live-streaming.
5. Reputation & Crisis - Strategic Advisory: Manage executive thought leadership and protect the brand from modern AI-driven reputational threats.
6. Creative Leadership - Creative Excellence: Guide the creative team from ideation to thumb-stopping execution across all digital platforms.
7. Performance Metrics - Business Attribution: Move beyond vanity metrics to prove Marcomm's impact on CAC, ROI, and Share of Voice.
8. Performance Metrics: Establish and track KPIs (Share of Voice, Brand Sentiment, ROI) to prove the impact of communications on the bottom line.

Qualifications :

1. Experience: 12+ years of progressive experience, with a proven track record of leading teams through digital transformation or high-growth scaling. Must have experience managing multi-million dollar budgets with a focus on attribution and commercial accountability.
2. AI & Search Proficiency: Deep understanding of Generative Engine Optimization (GEO) and how to maintain brand authority in AI-first search environments.
3. Data Privacy & Infrastructure: Hands-on experience with Customer Data Platforms (CDPs) like Segment or Klaviyo and a firm grasp of Privacy-Led Marketing (PLM).
4. Content-to-Commerce: Fluency in the algorithms of TikTok Shop, Shopee, and Tokopedia, specifically how to leverage creator-led content to drive direct revenue.
5. Bachelor's degree in a relevant field; MBA preferred. Priority given to candidates with advanced certifications in AI Marketing, Marketing Analytics, or Social Commerce from recognized industry leaders (e.g., Google, Meta, or Tiktok)