Develop and implement 360 marketing strategies across digital, offline, and experiential channels to drive client acquisition, retention, and overall brand visibility.
Ensure consistency in brand identity, messaging, tone of voice, and user experience across all platforms and materials.
Lead end-to-end marketing campaign management including research, creative direction, channel planning, execution, and performance analysis.
Oversee creation of compelling content such as social media posts, PR materials, blogs, newsletters, case studies, and website copy to strengthen brand narrative and positioning.
Identify and manage strategic partnerships with media, tech platforms, influencers, and co-marketing collaborators to expand reach and unlock new growth opportunities.
Represent the agency in industry events, public speaking engagements, and client-facing activities as a brand ambassador.
Design and execute community engagement programs such as events, webinars, and ambassador initiatives to increase brand affinity and audience loyalty.
Use social listening and audience feedback to inform communication strategies and foster two-way engagement.
Lead, coach, and grow a multidisciplinary marketing team, ensuring alignment with company OKRs and individual career development goals.
Manage marketing budgets and resources efficiently, optimizing for high-impact, high-ROI initiatives.
Build marketing performance dashboards and provide data-driven insights and recommendations to leadership.
Promote a culture of innovation, collaboration, and continuous learning within the marketing team.
Requirements
Bachelors degree in Marketing, Communication, Public Relations, or related field. Masters degree is a plus.
4+ years experience in marketing communication roles, preferably in a digital agency or integrated marketing environment.
Proven track record in campaign strategy, brand building, and partnership development.
Deep understanding of digital ecosystems, including social media, content marketing, influencer marketing, SEO, and paid media.
Strong networking and negotiation skills for building partnerships and community programs.
Experience working in fast-paced, client-facing environments with multiple stakeholders.
Strong track record of running integrated campaigns and delivering measurable business impact.
Excellent storytelling, content strategy, and stakeholder management skills.
Experience managing teams, partnerships, and marketing budgets.
