Head of Ecommerce

Job Title

Social Media Manager Beauty Retail

Job Summary

We are looking for a Social Media Manager to lead and execute our social media strategy across all

platforms, with a strong focus on follower growth, engagement, and brand awareness in the

beauty/skincare category. This role requires a balance of creativity, data-driven execution, and deep

understanding of social trends in beauty retail.

Key Responsibilities

1. Social Media Strategy & Growth

Develop and execute end-to-end social media strategies to increase followers across all

platforms.

Drive consistent follower growth on Instagram, TikTok, YouTube, X (Twitter), Threads, and

Lemon8.

Identify growth opportunities through content formats, trends, collaborations, and

community engagement.

2. Content Planning & Execution

Plan monthly content calendars aligned with campaigns, launches, and retail promotions.

Oversee content creation (short videos, reels, posts, stories, livestream clips).

Ensure brand consistency in tone, visuals, and messaging across platforms.

3. Campaign & Collaboration

Work closely with Marketing, E-commerce, and KOL teams to support product launches and

sales campaigns.

Coordinate with KOLs/influencers to amplify reach and follower acquisition.

Manage organic and boosted content strategy to maximize visibility.

4. Performance Monitoring & Analytics

Track and analyze social media performance, with a strong focus on follower growth

metrics.

Optimize content based on insights from reach, engagement, saves, shares, and conversion.

Prepare weekly and monthly performance reports for management.

5. Community & Trend Management

Actively manage community interactions (comments, DMs, reposts).

Monitor social trends, competitor activities, and beauty retail benchmarks.

Act fast on viral trends relevant to beauty/skincare.

6. Team & Vendor Management

Manage or collaborate with internal content creators, designers, or agencies.

Ensure timely execution and quality output from all contributors.

Requirements / Qualifications

Minimum 24 years of experience as a Social Media Manager or similar role.

Experience in beauty/skincare, FMCG, or consumer retail industry is mandatory.

Strong hands-on experience managing multiple social media platforms.

Proven track record of growing followers organically.

Strong understanding of social media algorithms, especially Instagram & TikTok.

Data-driven mindset with strong analytical skills.

Creative, proactive, and highly trend-aware.

Willing to work WFO and adapt to a fast-paced retail environment.

Key Performance Indicators (KPIs)

Primary KPI (Main Focus)

Follower growth per platform (monthly & quarterly target)

Secondary KPIs

Engagement rate (likes, comments, shares, saves)

Reach & impressions growth

Video views & watch time

Content consistency & posting accuracy

Community response time

Contribution to campaign visibility & sales (supporting KPI)