Head of Digital Marketing

Executive Summary:

We are not looking for a corporate manager who hides behind spreadsheets. We are looking for a Growth Architect.

Before applying, ensure you align with our core culture:

1. Revenue is King: We don't care about vanity metrics (likes/shares) unless they convert to sales. Your ultimate KPI is the bottom line.

2. Zero Fragility: We operate in a fast-paced environment. We need a leader who remains calm under pressure, hates excuses, and thrives in the trenches.

3. Complete Ownership: You don't just suggest ideas; you own the outcome. If a campaign fails, you fix it. If it wins, you scale it.

4. Builder Mindset: You are excited by the blank canvas. You love the chaos of launching a new brand and the discipline required to scale it.

Requirements (Must Haves)

* Proven Track Record:Minimum 5+ years in Digital Marketing, with a verifiable portfolio of scaling brands (showing Before & After revenue growth is a must).

* End-to-End Experience: Experience in taking a product from Idea -> Launch -> Scale. If you've only managed established brands, this role is not for you.

* Direct-to-Consumer (DTC) Expert: Deep understanding of the e-commerce landscape in Indonesia (Shopee, Tokopedia, TikTok Shop, Shopify/Webstore).

* Strong Analytical Skills: You must be fluent in reading data and translating it into actionable strategy.

* The Hustle Attitude: Willing to get your hands dirty. You are a Director, but you are also the lead soldier on the battlefield.

Key Responsibilities :

A. New Product Development

* Brand Conception: Lead the brainstorming for new product lines, including Naming, Brand Identity, USP development, and Market Positioning.

* Go-to-Market Strategy: Architect the full launch strategy. How do we get the first 1,000 customers How do we scale to 10,000

* Launch Execution: Oversee the entire launch phase, ensuring all assets (creative, copy, landing pages, ads) are world-class and deployed on time.

B. Revenue & Performance Marketing

* Orchestrate the Funnel: Manage and optimize the entire customer acquisition funnel (Meta Ads, TikTok Ads, Google, Marketplace, CRM).

* Data-Driven Decision Making: constantly analyze CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value) to pivot strategies instantly.

* Sales Integration: Work closely with the sales/admin team to ensure marketing traffic converts into real cash flow.

C. Leadership & Ideation

* Creative Direction: Provide sharp, high-level direction to the Creative Team (Designers, Copywriters, Video Editors). You don't just approve designs; you ensure they sell.

- Continuous Innovation: Constantly bring fresh, out-of-the-box ideas to the table.