An exciting and well-funded Fintech start-up, in hyper growth mode, is looking to recruit a new Head Brand Marketing to join their business in Jakarta. The objective of the role is to help define and scale their brand, shaping how they connect with customers at every touch point
About the Head of Brand Marketing:
- Own and evolve their brand strategy, positioning, and core narratives
- Develop a deep understanding of Indonesian consumers, competitors, and the fintech landscape, becoming the team's go-to expert on the market
- Establish strong insight loops (research, brand tracking, market intelligence) to continuously refine brand and product strategy
- Lead end-to-end development of integrated campaigns, ensuring brand, product, and growth priorities come together seamlessly
- Own organic channel strategy across website, play store, social, influencers, and PR/publicity
- Drive continuous testing and optimization to improve key metrics (traffic, conversion, engagement, CAC efficiency)
- Lead and develop a team across creative and organic channel management
- Balance in-house and external resources (agencies, creators, partners) to deliver at speed and scale
- Create a culture of ownership, creativity, and continuous improvement
The successful candidate will have experience in fintech, payments, or the consumer finance sector in Indonesia, on the client or agency side
Other skills and experience needed:
- 10-15 years of experience in brand, marketing, or growth roles, preferably in fintech, tech, or consumer finance sector
- A clear understanding and exposure to all elements of the marketing mix, including digital, offline, CRM, telesales, and other emerging channels
- Proven track record of building brands and delivering high-impact campaigns and content
- Experience managing teams across creative, content, or channel functions
- Commercial mindset with the ability to connect brand efforts to business outcomes
- Ability to operate in a fast-paced, high-growth environment
- Excellent English communication skills
In return you'll received ESOP get to work for some of the smartest people in the industry, and one of the best funded start-ups in SE Asia. They don't believe in titles or hierarchy but value creation & celebrate achievements as a team
Apply now to learn more!
HyreWise is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
