Translate category & brand objectives on a market level into channel category objectives : channel priorities, identify strategic innitatives , effective programs
Formulates, manages and execute with the annual strategy and plan
Ensure effective new product launches, line extensions through organizing category road shows/ presentations for the sales teams. Provide the support and monitoring.
Track, monitor, and report key Competitor activities on a Channel level, providing insights/plans to drive competitive advantage
Ensure Development/ efficient utilization of hard and soft POSM for generic and local activities, including evaluation of its effectiveness at point of purchase
Maintain, update, and implement the core distribution priorities and merchandizing guidelines by channel
Work with the relevant Channel & Supply chain teams to set up the route to market and build a sustainable service model
Continuously provide insights on channel, and analyze then provide recommendations / action plans on retail audit report
Requirements:
Minimum bachelor (S1) from all majors
Minimum 2 years experience in Sales Operation/TradeMarketing/KAM
