Group Head of Sales Canvasser (Digital Product & PPOB)

Job Description

• Lead and manage a team of sales canvassers (±20 people: hunter & farmer)
• Achieve targets based on 4 key pillars: acquisition, activation, transaction, and retention
• Set, distribute, and ensure achievement of individual KPI targets across the team
• Develop and execute area penetration strategies (Greater Jakarta & Bandung)
• Manage team deployment and optimize area coverage
• Monitor daily, weekly, and monthly performance and implement improvement action plans
• Conduct coaching, training, and performance management for the team
• Actively involved in field activities (joint visits, on-ground support, closing)
• Initiate activities to increase product awareness and market trust
• Identify field challenges and formulate actionable solutions
• Analyze performance data and develop insight-driven strategies
• Prepare performance reports and provide recommendations to management

Job Specification

• Bachelor's degree from any major (preferably business, management, or related fields)
• Minimum 4–7 years of experience in sales, particularly in field sales / canvassing / distribution
• Minimum 2–3 years of experience leading a field sales team (as Supervisor / Area Sales Manager / Sales Manager)
• Proven experience managing teams of at least 10–20 people
• Experience in relevant industries such as PPOB, fintech, FMCG distribution, or agent/reseller-based services
• Strong experience working with KPI-driven targets (acquisition, activation, transaction, retention)
• Strong capability in developing territory and area penetration strategies
• Experience in coaching, monitoring, and managing sales team performance
• Basic data analysis skills for performance evaluation and decision-making
• Hands-on experience in field sales execution (not purely managerial/reporting)
• Strong communication and negotiation skills, especially with MSME/agent segments
• Able to work under pressure and in a highly target-driven environment
• High initiative in building market awareness and trust for new products
• Willing to travel extensively across Greater Jakarta & Bandung

Preferred Qualifications

• Existing network within warung, agent, or MSME communities
• Experience handling digital products (mobile credits, electricity tokens, vouchers, e-wallets, etc.)
• Experience in building or scaling field sales teams
• Experience working in startups or fast-paced environments