About The Team
Shape how ShopeePay shows up to merchants and to consumers at the point of payment — in-app, in-store, and everywhere in between. You will own creative concepting and craft across digital assets, offline POSM, video and merchant-facing communications, balancing brand consistency with the speed and volume this business demands.
Job Description
- Develop creative concepts and campaign key visuals from marketing briefs; pitch and defend creative direction to stakeholders.
- Write and art-direct copy and assets across channels: in-app banners and pop-ups, push notifications, EDM, social, performance ads, landing pages.
- Own offline creative for merchant touchpoints: POSM, standees, stickers, tent cards, merchant kits, booth and event branding — including print-ready file prep and vendor specs.
- Produce and oversee video and motion assets — merchant testimonials, how-to/education content, campaign promos — from storyboard to final cut.
- Maintain and enforce brand guidelines across all merchant-facing communications; build and curate a reusable asset and template library.
- Brief and manage external designers, freelancers, production houses and agencies; review work for quality and brand fit.
- Use performance data (CTR, conversion, engagement) to iterate on creative, and run creative testing where volume allows.
- Ensure all creative meets legal, compliance and regulatory requirements (including BI/OJK-related disclosure norms for payment promotions).
Requirements
- Bachelor's degree in Visual Communication Design, DKV, Graphic Design, Advertising, Communications or related field.
- 2–5 years as a designer, art director, copywriter or creative generalist — in-house or agency.
- Portfolio required. Please include work spanning digital and offline/print, and be prepared to explain the brief and the thinking behind each piece.
- Strong command of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere/After Effects) and/or Figma.
- Solid Indonesian copywriting instincts — able to write short, clear, on-brand promo copy that converts.
- Able to produce high-quality work at speed, and to take direction and iterate without ego.
- Fluent in Bahasa Indonesia; working English for briefs and regional coordination.
