Go-To-Market (GTM) Specialist

Key Responsibilities

• Coordinate with Sales, Retail Marketing, and Product Planning teams to align product strategies, displays, and budget plans.
• Assist in identifying new products, drive product launches, and execute campaigns and roadshows to support market strategies.
• Analyze customer characteristics and conduct channel mapping for targeted product distribution.
• Lead product introduction efforts, focusing on sales growth, and analyze competitor campaigns for pricing and promotional insights.
• Collaborate with the Market Analyst Team to implement PSI (Production, Sales, and Inventory) strategies.

Qualifications

• Min. Bachelors degree in Marketing, Business, or a related field.
• Min. 2 years of experience in product marketing or a related role.
• Strong communication and negotiation skills.
• Proficient in data analysis and business development.
• Experience in project management and campaign execution.
• Strong presentation skills.
• Advanced knowledge of Microsoft PowerPoint and Excel.
• Customer-Obsessed, with an ability to develop market strategies.