Currently assisting one of my clients in the hospital industry who is looking for a General Manager Marketing.
This role will be responsible for driving hospital marketing strategies, strengthening brand positioning, leading patient acquisition initiatives, and building strong partnerships with communities, physicians, and institutions.
Key Responsibilities
Strategic Marketing Management
- Develop and execute short-term and long-term marketing strategies to enhance hospital visibility and competitiveness.
- Manage hospital brand positioning as a leading healthcare provider.
- Design data-driven marketing programs to acquire new patients and retain existing ones.
Operational Marketing & Campaigns
- Plan and oversee marketing campaigns (offline & online) including media, events, and sponsorships.
- Strengthen hospital digital presence through website, social media, and other digital platforms.
- Collaborate with medical teams to promote hospital centers of excellence and specialty services.
Business Development & Partnerships
- Build and maintain relationships with physicians, communities, corporations, and educational institutions.
- Develop partnership programs (corporate health programs, insurance, BPJS, and community engagement).
- Expand patient referral channels from general practitioners, clinics, and other institutions.
Market Research & Analysis
- Conduct market research, patient needs analysis, and competitor activity monitoring.
- Provide regular marketing performance reports to the Board of Directors.
- Optimize marketing budgets with a strong focus on ROI.
Leadership & Team Development
- Lead, develop, and manage the marketing team to ensure effectiveness and collaboration.
- Provide direction, training, and performance evaluations for the marketing team.
Qualifications
- Bachelors degree (Masters degree preferred) in Marketing, Business Administration, or related field.
- Minimum 10 years of marketing experience, with at least 5 years in a senior managerial role.
- Proven experience in the healthcare, hospital, or service industry is highly desirable.
- Strong knowledge of healthcare marketing strategies, patient experience, and brand building.
- Excellent communication, negotiation, and presentation skills.
- Strong leadership, visionary mindset, and result-driven orientation.
