Reporting of the Role
This role will report to eCommerce Manager.
3 Best Things About The Job
- Opportunity to develop a team fit for the changing nature of digital advertising, where 3rd-party data is becoming less prominent.
- A fun, flexible work environment that combines the best of entrepreneurialism while being part of one of the largest marketing services groups in the world.
- Working within a proven, high-performing team with excellent support and development opportunities.
Measures of Success
In Three Months, You Will Have
- Become familiar eCommerce services, tools, and client business.
- Developed a strong understanding of the various platforms and systems powering search and eCommerce media.
- Worked closely with the Campaign Delivery Team and Client Leadership teams to optimize overall campaign performance.
In Six Months, You Would Have
- Independently provided eCommerce solutions for ad-hoc client requests.
- Delivered flawless and timely biddable media campaigns that meet pre-determined KPIs.
- Taken control of the eCommerce Sr. Executive role to become a trusted advisor to the client by justifying recommendations, managing timelines, and delivering outcomes.
- Improved workflow efficiencies across teams.
- Stayed on top of betas and innovations in the digital space and articulated their relevance to internal and external stakeholders.
In 12 Months, You Would Have
- Provided strategic insights on eCommerce offerings.
- Increased volumes for Paid Search and eCommerce.
- Worked closely with Campaign Delivery and Client Leadership teams to deliver integrated proposals for existing clients.
- Identified new eCommerce trends and opportunities for business growth and implemented action plans, collaborating with data and analytics teams to plan out deliverables.
Responsibilities Of The Role
- Act as an expert in eCommerce, responsible for planning and optimizing the effectiveness of Search and eCommerce campaigns.
- Plan media across platforms like Lazada, Shopee, Meta, and FSA (Grab & Foodpanda).
- Demonstrate outstanding ability to think creatively and troubleshoot problems.
- Execute tests, collect and analyze data, identify trends, and provide insights.
- Gain knowledge and experience to support the team in developing eCommerce strategies for existing business.
- Keep pace with industry trends and developments, aiming to be first to market with innovative approaches.
- Serve as the Search and eCommerce Champion and point of contact within the group.
- Build close relationships with vendors such as Lazada, Shopee, Grab, Foodpanda, Meta, and Amazon.
- Maintain a deep understanding of client business goals and marketing objectives, translating them into digital strategies.
- Communicate effectively and demonstrate strong planning, organizational, problem-solving, and analytical skills.
- Prepare and present strategic media recommendations to clients and agency management, including objectives, strategy, rationale, and projections.
- Supervise the implementation of all biddable media campaigns.
- Stay updated on current events, digital media trends, and industry developments that impact business.
- Serve as an expert in performance optimization.
What You Will Need
- Minimum of 23 years experience in a biddable media and client-facing role.
- Strong understanding of all Search and eCommerce platforms (e.g., Lazada, Shopee, Amazon).
- Proven success in running audience-based, performance-driven, and direct response campaigns.
- Proficiency in Microsoft Excel and automated dashboards; analytical mindset that is both creative and data-driven.
- Bachelor's degree required; concentration in advertising, marketing, business administration, or communications preferred.
- Excellent understanding of media fundamentals.
- Strong quantitative skills, including analytical abilities and math proficiency.
- Ability to meet tight deadlines while delivering flawless work.
- Excellent verbal and written communication skills.
- Ability to train and demonstrate leadership capability.
- Genuine curiosity and interest in clients and their businesses.
About WPP Media
WPP Media is WPP's global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.
At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.
Our Core Values
- We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.
- We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.
- We're Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.
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