About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships all united by ourpioneeringagentic marketing platform, WPP Open we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Responsible for developingintegrated, data-led media plansthat translate business objectives into clear channel strategies. Planner plays a critical role in balancingbrand and performance, aligning multiple stakeholders, and ensuring plans are grounded in insight, feasibility, and effectiveness.
Key Responsibilities
- Media & Communication Planning
- Developfull-funnel media plansacross channels (Search, Social, Display, Video, OOH, Retail Media)
- Translate business objectives intoclear channel roles, budget splits, and phasing
- Support planning for bothalways-on activity and key launch moments
- Data-Led Strategy & Insights
- Use performance data, audience insights, and market signals to inform planning decisions
- Interpret dashboards and reports to identifywhat's working, what's not, and why
- Support optimization and re-planning based on learnings and results
- Key Account Nuances
- Plan acrossmultiple product categories and price tiers
- Balancebrand metrics and performance KPIs(awareness, consideration, ROAS, CPA)
- Factor ine-commerce, app, and retail touchpointswithin the media plan
- Support planning aroundhigh-frequency launches, promos, and seasonal moments
- Cross-Team Collaboration
- Work closely with platform, performance, analytics teams to ensure plans are executable
- Align planning outputs with operational realities (budget, timelines, platform constraints)
- Support planning manager/ Group heads in client presentations and discussions
- Client & Stakeholder Support
- Prepare planning decks, rationale, and responses to client briefs
- Confidently explain planning logic, channel roles, and investment decisions
- Support ongoing plan reviews and performance discussions
Key Capabilities & Skills
- Strong understanding ofmedia planning fundamentals
- Comfortable working withdata, reports, and performance metrics
- Ability to connectbusiness objectives, media strategy, channel execution
- Structured thinking with attention to detail
- Adaptable and able to manage multiple priorities in fast-paced environments
Basic Requirements
- 1-3 years of experience inmedia planning, strategy, or integrated planning
- Experience planning acrossdigital channels(Search, Social, Display, Video)
- Exposure tolarge or complex advertiser accountspreferred
- Strong PowerPoint and Excel / Google Sheets skills
- Bachelor's degree required
About WPP Media
WPP Media is WPP's global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.
At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.
Our Core Values
- We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.
- We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.
- We're Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.
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