Your Responsibilities will include:
- Setting up, managing, and optimizing campaigns to drive key KPI metrics across ecomm marketplaces (Shopee and Lazada), SEM (Google Shopping), and social media (Collaborative/CPAS).
- Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting
- Manage revenue delivery and budget spending, including daily optimization and providing real-time targeting recommendations
- Create A/B testing frameworks and implementation to ensure consistent growth
- Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights
Who do we look for - The Ideal Profile:
- Bachelor's degree in Marketing, Media, Business, or any related fields
- 2+ years (digital) marketing/e-commerce marketing experience, either working with e-commerce platforms or a marketing role in a media agency/e-commerce enabler/distributor
- Extensive knowledge of Google Ads OR eCommerce Marketplace Search Ads essential (i.e. Lazada, Shopee)
- Experience in Facebook and Tik Tok Ads is a plus
- Experienced in media planning, setting, and managing budgets, optimizing ad performance, and negotiating with 3rd parties
- Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager))
- Strong understanding of major advertising success metrics
- Familiar with measurement platforms like Google Analytics and Google Marketing Platform
- Strong analytical skills with an excellent sense of data and numbers
- Able to quickly adapt and thrive in a fast-paced start-up and e-commerce environment
- Fluent in English
- Digital Marketing Certification on Meta (Facebook) and Google Ads and e-commerce, e.g. Shopee and Lazada, Marketing Solutions background is a plus
