Company Description Beeme Indonesia is a skincare brand for mothers and babies, inspired by the natural benefits of bees and formulated for sensitive skin and daily care. Using beeswax to moisturize and protect, and honey to hydrate, Beeme focuses on gentle, natural ingredients that support family well-being. The company's BE-CARE values emphasize integrity, caring for colleagues and customers, trustworthiness, resilience, and empowerment. Beeme is committed to creating a positive impact for families and invites team members to grow while contributing value to others. Joining Beeme means becoming part of the #BeemeFamily and supporting mothers and babies across Indonesia and beyond.
Role Description
The E-Commerce Manager / B2C Manager is responsible for the strategy, planning, execution, and overall performance of the company's B2C e-commerce business. This role leads and supervises the E-Commerce Specialist, CRM, and Customer Care functions, drives achievement of e-commerce sales targets, manages relationships with marketplace platforms, and oversees digital advertising and performance reporting.
Key Responsibilities:
Strategy & Leadership
- Lead, manage, and take full accountability for the B2C e-commerce business unit.
- Develop and execute performance-driven strategic plans to grow the e-commerce channel.
- Set clear KPIs and monitor team and channel performance against targets.
Target Achievement
- Own and deliver e-commerce (B2C) sales and growth targets.
- Analyze market trends, customer behavior, and competitor activity to identify growth opportunities.
Platform & Partner Management
- Build and maintain relationships with Account Managers (AM) and Regional Managers (RM) of e-commerce/marketplace platforms.
- Negotiate platform programs, promotions, placements, and commercial terms.
Advertising & Marketing
- Plan, execute, and optimize digital advertising campaigns across e-commerce platforms.
- Manage advertising budgets to maximize ROI and sales conversion.
Team Supervision
- Supervise, coach, and develop the E-Commerce Specialist team in day-to-day operations.
- Oversee the CRM function to ensure effective customer retention and loyalty programs.
- Oversee Customer Care to ensure high service quality, timely complaint resolution, and strong customer satisfaction.
Reporting
- Prepare regular sales, performance, and campaign reports for management.
- Provide data-driven insights and recommendations to support business decisions.
Qualifications
- Open to all majors with a Bachelor's degree.
- Minimum 5 years of experience in e-commerce/B2C or digital business, including at least 2 years in a managerial or supervisory role.
- Proven track record of achieving sales and growth targets in an e-commerce environment.
- Experience managing marketplace platforms (e.g., Shopee, Tokopedia, Lazada, TikTok Shop) and AM/RM relationships.
- Experience overseeing CRM and Customer Care functions is a strong advantage.
- Strong leadership, team management, and people development skills.
- Strong analytical skills with the ability to translate data into actionable strategy.
- Working knowledge of digital advertising platforms (e.g., Meta Ads, Google Ads, marketplace ads).
- Excellent communication, negotiation, and stakeholder management skills.
- Proficient in Microsoft Excel/Google Sheets and e-commerce/analytics dashboards.
