Responsibilities
About The Role:
We are building a high-performance parenting ecosystem across app, eCommerce, nutrition, skincare, and books. Our e-commerce channels are a key growth engine, and we are hiring someone who will own performance end-to-end not just operate a store, but drive measurable commercial impact. If you are precise, data-driven, and move fast with strong ownership, this role will stretch you.
What You'll Own
Commercial Performance of Assigned Channels
- Own CVR, AOV, bounce rate, and revenue performance.
- Diagnose funnel leakage across traffic PDP checkout.
- Build weekly performance reports with clear insights and action plans.
Conversion & AOV Optimization
- Design and execute experiments on bundles, pricing, vouchers, and cross-sell.
- Optimize product listings (content, visuals, reviews, Q&A).
- Improve traffic quality alignment with marketing teams.
End-to-End Store Operations
- Ensure store hygiene: SKU setup, categorization, campaign readiness, stock coordination.
- Execute platform campaigns with precision and zero operational errors.
- Maintain clean file management and documentation.
Cross-Functional & External Coordination
- Work closely with marketing, supply chain, and creative teams under tight timelines.
- Communicate firmly and clearly with platform representatives.
- Escalate risks early and propose solutions.
What Success Looks Like (6-12 Months)
- CVR improved from 2.1% to 3.0%.
- AOV increased from IDR 150K to at least IDR 155K with clear structural levers.
- Bounce rate reduced through measurable funnel improvements.
- Clear experiment roadmap executed with documented learnings.
- Zero major campaign execution errors.
- Strong weekly reporting cadence adopted by stakeholders.
Requirements
You're a Fit If
- You have 13 years experience in e-commerce operations, sales, or business development.
- You have directly worked inside marketplace dashboards (Seller Center, Ads Manager, campaign tools).
- You are comfortable analyzing numbers daily and turning insights into actions.
- You are structured and extremely neat with files, trackers, and documentation.
- You are tech-savvy and quick to learn new systems.
- You can push back respectfully and manage tight timelines.
- You take full ownership of outcomes, not just tasks.
How We Work
- Fast-moving and high-accountability.
- Clear goals, minimal bureaucracy.
- Strong ownership we fix problems, not wait for instructions.
- Humble collaboration direct but respectful communication.
- Learning speed matters more than titles.
