Key Responsibilities
1. Social Commerce Strategy & Growth
- Lead the overall social commerce strategy, driving scalable sales growth across TikTok Shop and Shopee
- Define and execute growth initiatives to increase GMV, conversion rate, and platform share for partner brands.
- Develop end-to-end social commerce playbooks combining affiliate, livestream, and video commerce.
- Collaborate with regional teams and platform partners to strengthen Intrepid's positioning as a leading TikTok Shop Partner (TSP).
2. Affiliate Ecosystem Development
- Build and scale a high-performing affiliate ecosystem for brands
- Develop affiliate recruitment, onboarding, and retention strategies to expand the creator network.
- Drive affiliate GMV contribution through structured campaigns, incentives, and performance management.
- Establish systems to identify, nurture, and scale top-performing affiliates.
- Strengthen partnerships with creator agencies, MCNs, and platform affiliate programs.
3. Live Commerce Leadership
- Oversee the live commerce strategy and operational performance across partner brands.
- Develop scalable frameworks for livestream programming, host performance, and conversion optimization.
- Work closely with the Live Streaming team to improve studio productivity, show formats, and live selling effectiveness.
- Drive continuous improvement in live commerce KPIs including ERR, engagement, and conversion rates.
- Identify new formats and innovations to maximize the impact of live commerce in driving sales.
4. Video & Creative Commerce
- Lead the development of video-first commerce strategies, leveraging short-form content to drive discovery and conversion.
- Lead creative and production teams to scale high-performing video content for affiliate and brand campaigns.
- Establish content playbooks and creative guidelines optimized for TikTok and other short-video platforms.
- Ensure creative output aligns with platform trends, algorithm performance, and conversion goals.
5. Team Leadership & Capability Building
- Build and lead a high-performing social commerce team covering affiliate, livestream, and creative commerce functions.
- Develop internal capabilities, playbooks, and best practices to scale Intrepid's social commerce expertise.
- Foster a culture of innovation, experimentation, and rapid execution within the team.
Experience & Qualifications
Professional Experience
- Minimum 8–12 years of experience in social commerce, e-commerce, digital commerce, or creator economy ecosystems.
- Proven experience working at TikTok / TikTok Shop, leading social commerce platforms, or top-tier social commerce and e-commerce agencies.
- Demonstrated track record of driving significant sales growth through social commerce channels, including affiliate, livestream, and short-video commerce.
- Experience leading major brand accounts or key product categories, with measurable impact on GMV growth, conversion, and platform performance.
- Strong understanding of TikTok Shop ecosystem, including affiliate programs, creator collaborations, livestream commerce, and platform algorithms.
Market Expertise
- Strong understanding of the Indonesian social commerce landscape, including consumer behaviour, creator ecosystem, and platform dynamics.
- Proven experience operating in the Indonesian market, with the ability to adapt strategies to local trends, creators, and shopping behaviour.
- Familiarity with local affiliate networks, creator communities, and live commerce practices in Indonesia.
Language & Communication
- Fluent in English (written and spoken).
- Mandarin proficiency is a strong plus, particularly for collaboration with platform partners and MNCs
