We are looking for a Digital Marketing Specialist with a strong focus on Google Ads to drive performance-based campaigns, optimize customer acquisition, and support business growth through data-driven advertising strategies.
Responsibilities:
- Develop and execute performance marketing strategies with a primary focus on Google Ads, including audience targeting, budget allocation, and campaign structure
- Create, launch, monitor, and optimize paid advertising campaigns across Google Ads and supporting platforms (Meta Ads, TikTok Ads, etc.)
- Analyze campaign performance using analytics tools and provide actionable insights and regular performance reports.
- Continuously optimize campaigns through A/B testing, keyword optimization, bidding strategies, targeting refinement, and creative improvements.
- Collaborate closely with creative, design, and developer teams to ensure ads and landing pages are conversion-focused.
- Monitor industry trends, platform updates, and algorithm changes to maintain campaign effectiveness.
- Coordinate with external vendors or advertising partners when required.
Requirements :
- 35 years of experience in Digital Marketing, especially Performance Marketing / Paid Ads.
- Experience handling digital products (PPOB or similar industries is a plus).
- Strong expertise in handling Google Ads (Search, Display, UAC, Performance Max, and setting up Conversion Tracking), with working knowledge of Meta Ads and TikTok Ads.
- Experience implementing and troubleshooting Google Tag Manager (GTM)
- Analytical mindset with hands-on experience using Google Analytics, Meta Business Suite, and reporting or data visualization tools.
- Basic copywriting skills for ad creatives, briefs, and content strategy.
- Ability to translate data into actionable insights for business growth.
- Excellent communication and collaboration skills, including working closely with developer teams.
- Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously.
- Willing to work in a hybrid working arrangement.
