Digital Marketing Staff

1-3 Years

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Early Applicant

Job Description

Responsibilities

Execute and optimize performance-driven digital marketing campaigns across Meta Ads, TikTok Ads, Google Ads, and Marketplace Ads (Shopee / Tokopedia).
Support the Digital Marketing Supervisor/Manager in driving demand and revenue through well-executed digital campaigns.
Assist in developing creative angles, hooks, and messaging ideas based on product insights and campaign objectives.
Monitor and analyze key performance metrics such as CTR, cost per lead, CPA, and ROAS to improve campaign effectiveness.
Manage and execute campaigns at the SKU level, ensuring the right message reaches the right audience at the right funnel stage.
Track daily and weekly campaign performance and prepare performance reports with insights and actionable recommendations.
Collaborate closely with Content, Creative, and KOL teams to continuously improve creative performance.
Support creative testing initiatives and help scale high-performing campaigns.

Requirements

13 years of experience in digital marketing or performance advertising.
Experience in FMCG, supplement, fitness, or DTC brands is a strong plus.
Hands-on experience managing paid ads on Meta Ads, TikTok Ads, and/or Google Ads.
Basic understanding of digital funnels, conversion metrics, and creative testing.
Comfortable working with numbers, dashboards, and performance data.
Curious, fast learner, and open to testing, iteration, and feedback.
Strong execution mindset with good attention to detail.
Not ego-driven and willing to grow into a Senior or Managerial role in digital marketing.