Digital Marketing Specialist
We are looking for a passionate and results-driven Digital Marketing Specialist to join our team. This role is ideal for someone with hands-on experience in managing digital advertisements and driving sales through e-commerce platforms.
Job Responsibilities
- Plan, execute, and optimize digital advertising campaigns (Meta Ads, Google Ads, TikTok Ads, and other platforms).
- Monitor and analyze campaign performance including budget utilization, CTR, conversions, and ROAS.
- Manage and optimize sales performance across e-commerce platforms (Shopee, Tokopedia, TikTok Shop, etc.).
- Create and execute marketing campaigns to support brand awareness and sales growth.
- Be involved in the creative content development process, including brainstorming campaign ideas, content concepts, and promotional strategies.
- Collaborate closely with marketing, sales, and design teams to produce engaging marketing materials.
- Participate as a content talent when needed for marketing materials such as promotional videos, social media content, or marketplace campaigns.
- Prepare regular performance reports and provide data-driven insights.
- Propose and implement strategies to increase online traffic and sales.
- Stay updated with digital marketing trends and marketplace best practices.
Qualifications
- Minimum Diploma or Bachelor's Degree in Marketing, Communication, Business, or related fields.
- At least 1 year of experience in Digital Marketing, Performance Marketing, or E-commerce management.
- Proven experience managing digital advertising campaigns (Meta Ads, Google Ads, or TikTok Ads is a plus).
- Strong understanding of e-commerce operations and online sales strategies.
- Ability to analyze campaign performance data and generate actionable insights.
- Target-oriented and able to work within deadlines.
- Highly motivated, proactive, and eager to learn.
- Strong teamwork and communication skills.
- Detail-oriented, responsible, and possess good problem-solving skills.
- Comfortable appearing on camera and participating as a talent for marketing content is a plus.
