Digital Marketing Specialist

Company Description

PropNex Indonesia is the master franchise of Propnex Singapore since 2016, with a total of 7 Sub Franchise Offices (SFO) all around Surabaya, East Java. PropNex Singapore, as the franchisor, has led the property industry in service excellence with over 5,800 salespersons and international expansion. PropNex Indonesia offers business strategies, consultation, training, marketing support, and technological innovations for success in real estate.

Role Description

This is a full-time on-site role located in Surabaya for a Digital Marketing Specialist at PropNex Indonesia. The Digital Marketing Specialist will be responsible for social media marketing, web analytics, online marketing, and communication to enhance the company's digital presence and reach the target audience effectively.

Responsibilities:

1. SEO & SEM Strategy: Develop and implement on-page, off-page, and technical SEO strategies to improve website rankings in search engines. Conduct keyword research.
2. Traffic Analysis: Monitor and analyze website traffic using Google Analytics, Google Search Console, and other SEO tools to provide strategic recommendations.
3. Content Collaboration: Work closely with the creative team to brainstorm and develop engaging content concepts, content pillars, and social media reports.
4. Editing Software Utilization: Utilize editing software such as Adobe Premiere Pro, Adobe Photoshop, Canva, and CapCut.
5. Ad Management: Manage advertisements for search engines and social media platforms.

Requirements:

1. Minimum of 1 year of experience with a strong background in digital marketing.
2. Bachelor's degree in Marketing, Business Management, or a related field.
3. Up-to-date knowledge of the latest SEO and market trends.
4. Proficiency in digital marketing tools and platforms such as Google Adwords, Meta, TikTok Ads, Google Analytics & Data Studio/Looker
5. Proficiency in SEO / SEM tools such as Ahref, Semrush, Similarweb
6. Strong interpersonal and communication skills.
7. Ability to work effectively in a team and collaborate within a creative environment.