Develop, execute, and optimize cutting-edge digital campaigns starting from concept creation to launch
Working with cross-department to align campaign strategies and organization goals
Define, measure, and evaluate relevant paid media KPIs
Control and manage the overall budget for paid media
Conduct in-depth keyword and website research, ad grouping and audience targeting
Keep updated on travel industry best practices and new technologies
Stay up-to-date with digital marketing trends, potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
Monitor market intelligence and keep track of competitor movement and market situation
Requirement :
Have knowledge and experience on online advertising platform, such as Google Ads (Search & Gdn), Facebook Ads, and other digital marketing channel
Assist developing and implementing marketing strategies for Brand awareness to acquire new customers and generate leads across digital advertising platform
Assist on creating, maintaining, and optimizing all paid campaigns
Execute and support integrated marketing campaigns across the region to get solutions.
Provide campaign analysis and report it to understand the ROI of these programs and campaigns for optimization and continuous improvement in all marketing plan
Identify fresh and interesting topics for digital content
Work with creative teams to generate visual content of the ads
Manage and contribute to any internal & external communication activities.
