Digital Strategy & Omnichannel Growth: Develop and implement an integrated digital strategy covering e-commerce, website, and mobile apps to maximize traffic, conversion, and retention.
E-Commerce Performance & Optimization: Manage online stores across marketplaces and direct-to-consumer platforms, optimize product listings, campaigns, and promotions to achieve revenue targets.
Website & Mobile App Management: Oversee UX/UI improvements, SEO/SEM, analytics tracking, and conversion funnel optimization across the website and mobile applications.
Performance Marketing & Media Buying: Plan, execute, and optimize paid media campaigns (Google, Meta, TikTok, DSP) focused on driving sales and app installs with measurable ROI.
Content, Social Media & CRM Integration: Lead digital content strategy, social media engagement, influencer partnerships, and CRM-based marketing automation for personalized customer journeys.
Data & Marketing Analytics: Use analytics dashboards (GA4, Meta, CRM data) to monitor performance, track customer behavior, and refine marketing decisions through actionable insights.
Budget Management & ROI Tracking: Develop, manage, and optimize digital marketing and e-commerce budgets to ensure efficiency and profitability.
Team Leadership & Cross-Functional Collaboration: Build and guide a cross-functional digital team (SEO, ads, design, e-commerce ops) and collaborate with IT, Brand, and Sales for unified execution.
Minimum Qualifications
Bachelor's or Master's degree in Marketing, Business, or Communication from a reputable university.
710 years of digital marketing experience, including at least 35 years in a managerial role.
Proven experience managing e-commerce platforms, website performance, and mobile app marketing.
Deep understanding of SEO/SEM, Google Ads, Meta Business Suite, TikTok Ads, and digital analytics tools (GA4, Data Studio, Power BI).
Experience integrating CRM and marketing automation systems (e.g., HubSpot, Odoo, Salesforce, or similar).
Strong analytical, leadership, and cross-functional communication skills.
Fluent in Bahasa Indonesia and English (written and spoken).
