About The Role
We are seeking a Digital Marketing Manager to lead and execute comprehensive digital marketing strategies that drive growth, enhance brand visibility, and achieve our business goals. This role involves overseeing all digital marketing campaigns, managing budgets, analyzing performance metrics, and leading a dynamic team. The ideal candidate will bring a blend of creativity, strategic thinking, and leadership capabilities to take our digital marketing initiatives to the next level. The position is onsite and requires relocation to Purbalingga.
Key Responsibilities
- Develop and execute result-oriented digital marketing strategies for brand growth and sales performance.
- Oversee and manage all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Analyze market trends and competitor activities to refine strategies and ensure competitive positioning.
- Lead and mentor a team of digital marketing professionals, ensuring effective collaboration and productivity.
- Manage and optimize the digital marketing budget to ensure maximum ROI.
- Track, measure, and report on campaign performance using relevant analytics tools.
- Collaborate with cross-functional teams such as sales, branding, and IT to ensure alignment of marketing strategies.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- At least 5 years of experience in digital marketing, with a proven track record in managing successful campaigns.
- Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Meta Ads Manager, SEO/SEM tools, email marketing software).
- Exceptional analytical and problem-solving skills with the ability to make data-driven decisions.
- Proficient in developing and managing budgets effectively.
- Experience in leading and managing teams with strong interpersonal and leadership skills.
- Excellent communication and presentation skills.
Requirements
- Solid understanding of FMCG products and market dynamics is highly preferred.
- Strong project management skills and attention to detail.
- Adaptability to a fast-paced, dynamic work environment.
- Willingness and ability to relocate to Purbalingga for onsite work.
