Digital Marketing Manager

Digital Marketing Manager - (Scroll below for BAHASA INDONESIA)

This person is not just a Marketer. They are an Arbitrage Trader.

Their entire job is to buy users for Rp 2.000 (CPI) via Meta Ads/App Lovin/Ad Mob and ensure those users generate Rp 3.000 (LTV) via In-Game Ads.

If they can't do math, they will bankrupt you. If they can't make good creative, they will fail to get cheap users.

The Profile: The Algo Whisperer

• Role: User Acquisition (UA) & Monetization Manager.

• Experience: 3-5 Years in Mobile Gaming or Performance Agency.

• The Komodo Skill Set:

1. Meta Ads Ninja: Doesn't just Boost Post. They use Pixel events, Lookalike Audiences (LAL), and Automated App Ads (AAA) to find the cheapest users.

2. Ad Monetization Pro: Knows how to set up AppLovin MAX / IronSource. They know what Waterfalls and eCPM floors are.

3. Creative Director: They don't edit the video, but they write the script. They know that Fail Ads (showing a player losing) get the lowest CPI.

4. Excel/Data Nerd: They live in spreadsheets. They check ROAS (Return on Ad Spend) every morning at 8:00 AM.

Location: Jakarta (WFO/Hybrid)

The Mission:

We are building the next hit O2O Hyper-casual game (Parkir JAM MACET). We have the product; we need the Engine. We are looking for a data-obsessed Growth Lead to execute the Lihuhu Model: Aggressive User Acquisition paired with optimized Ad Monetization.

Your KPI:

ROAS > 100%. (You spend money to make more money).

What You Will Do:

• Meta Ads Command Center: You will manage our UA budget on Facebook/Instagram/TikTok. You will launch 50+ ad creatives a week, kill the losers, and scale the winners.

• Monetization Architecture: You will manage our AppLovin MAX mediation. You will optimize the Waterfall to squeeze every Rupiah out of our inventory without killing retention.

• Creative Strategy: You will analyze which ad hooks work (e.g., Noob vs Pro, Fail Ads). You will brief the editors to produce high-converting creatives.

• The Arbitrage Math: You will track LTV vs. CPI daily. If LTV drops, you fix the game ads. If CPI rises, you fix the Meta ads.

Who You Are:

• A Media Buyer Sniper: You have spent >$10k/month on Meta/TikTok Ads and know how to lower CPI in the Indonesian market.

• Monetization Expert: You understand eCPM, Fill Rate, and Impression Depth. You know why a Rewarded Video is worth 10x more than a Banner.

• Data-Driven: You don't trust feelings. You trust the data. If a beautiful ad has a high CPI, you kill it. If an ugly ad has a low CPI, you double the budget.

• Scrappy: You can set up the Facebook Pixel and Firebase Events yourself without waiting for a developer.

If you know these key words well, this job is for you: UA Manager, Monetization Manager, Performance Marketing, AppLovin, IronSource.

BAHASA INDONESIA

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Digital Marketing Manager

Posisi ini bukan sekadar Marketer.

Mereka adalah seorang Arbitrage Trader.

Tugas utamanya adalah:

• Membeli user dengan CPI Rp 2.000 melalui Meta Ads / AppLovin / AdMob
• Memastikan user tersebut menghasilkan LTV Rp 3.000 melalui iklan di dalam game

Jika mereka tidak bisa berhitung, mereka akan membuat perusahaan bangkrut.

Jika mereka tidak bisa membuat creative yang bagus, mereka akan gagal mendapatkan user murah.

Profil Kandidat: The Algo Whisperer

• Role: User Acquisition (UA) & Monetization Manager

• Pengalaman: 3–5 tahun di Mobile Gaming atau Performance Marketing Agency

Skill Set Komodo

1. Meta Ads Ninja

Bukan sekadar Boost Post.

Mereka paham dan menggunakan:

• Pixel Events
• Lookalike Audience (LAL)
• Automated App Ads (AAA)

Tujuannya satu: mencari user termurah dengan kualitas terbaik.

2. Ad Monetization Pro

Paham setup AppLovin MAX / IronSource.

Mengerti apa itu:

• Waterfall
• eCPM Floor

Dan tahu cara memaksimalkan revenue iklan.

3. Creative Director (Berbasis Data)

Tidak harus edit video sendiri, tapi:

• Menulis script iklan
• Paham bahwa Fail Ads (menampilkan player kalah/gagal) menghasilkan CPI paling rendah

4. Excel / Data Nerd

Hidup di spreadsheet.

Setiap pagi jam 08.00, hal pertama yang dicek adalah:

• ROAS (Return on Ad Spend)

Lokasi

Jakarta (WFO / Hybrid)

Misi

Kami sedang membangun O2O Hyper-Casual Game berikutnya yang akan viral (Parkir JAM MACET).

Produk sudah ada.

Sekarang kami butuh mesin pertumbuhannya.

Kami mencari Growth Lead yang data-obsessed untuk mengeksekusi Model Lihuhu:

User Acquisition agresif + Ad Monetization yang sangat optimalKPI Utama

ROAS > 100%

(Artinya: uang iklan yang dikeluarkan harus menghasilkan uang lebih banyak)

Tanggung Jawab Utama

• Meta Ads Command Center

• Mengelola budget UA di Facebook / Instagram / TikTok
• Launch 50+ creative iklan per minggu
• Matikan iklan yang kalah, scale iklan yang menang

• Monetization Architecture

• Mengelola mediation AppLovin MAX
• Optimasi waterfall untuk memeras setiap Rupiah dari inventory iklan
• Tanpa mengorbankan retention pemain

• Creative Strategy

• Menganalisis hook iklan yang bekerja (contoh: Noob vs Pro, Fail Ads)
• Brief editor untuk membuat creative dengan conversion tinggi

• Arbitrage Math

• Tracking LTV vs CPI setiap hari
• Jika LTV turun perbaiki iklan di dalam game
• Jika CPI naik perbaiki Meta Ads

Kualifikasi Kandidat

• Media Buyer Sniper

• Pernah mengelola budget >$10.000/bulan di Meta/TikTok Ads
• Tahu cara menurunkan CPI di market Indonesia

• Monetization Expert

Paham konsep:

• eCPM
• Fill Rate
• Impression Depth

Dan tahu mengapa:

Rewarded Video bernilai 10x lebih mahal daripada Banner Ads

• Data-Driven

• Tidak percaya feeling
• Percaya data

Iklan bagus tapi CPI tinggi Matikan.

Iklan jelek tapi CPI rendah Double budget.

• Scrappy & Hands-on

• Bisa setup Facebook Pixel & Firebase Events sendiri
• Tidak menunggu developer untuk hal-hal dasar

Jika kamu familiar dengan kata-kata ini, posisi ini untukmu:UA Manager, Monetization Manager, Performance Marketing, AppLovin, IronSource