About the Role
We are looking for a Digital Marketing Associate Manager to develop and execute integrated digital marketing strategies, manage paid media campaigns, and drive effective KOL/Creator initiatives to support business growth and brand objectives. This role is responsible for optimizing media investments, analyzing campaign performance, collaborating with internal and external stakeholders, and identifying continuous improvement opportunities to maximize digital marketing effectiveness and ROI.
What Will You Do
- Develop and execute integrated digital media strategies aligned with brand and business objectives.
- Plan, manage, and optimize paid media campaigns across Meta Ads, Google Ads, TikTok Ads, and other digital advertising platforms to maximize campaign performance and ROI.
- Lead end-to-end KOL/Creator campaigns, including campaign briefing, content coordination, performance monitoring, and post-campaign evaluation.
- Collaborate with digital agencies, media partners, KOL agencies, and platform representatives to ensure effective campaign execution.
- Monitor and analyze campaign performance across paid media and KOL activities, providing actionable insights and recommendations for optimization.
- Manage campaign budgets and ensure effective allocation of media investments to achieve business targets.
- Build strong relationships with cross-functional teams and stakeholders to support the successful delivery of marketing initiatives.
- Stay updated on digital marketing trends, platform developments, and creator economy opportunities to drive continuous improvement and innovation.
What You Will Need
- Bachelor's Degree in Marketing, Communications, Business, or a related field.
- Minimum 3–5 years of experience in Digital Marketing, Media Buying, Performance Marketing, Influencer Marketing, or a related field.
- Proven experience managing digital advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other paid media platforms.
- Hands-on experience in planning and executing KOL/Creator campaigns, including campaign briefing, content review, performance tracking, and evaluation.
- Strong analytical and data-driven mindset with the ability to translate campaign results into actionable business insights.
- Experience working with digital agencies, media partners, KOL agencies, and cross-functional stakeholders.
- Strong project management, communication, and stakeholder management skills.
- Proactive, adaptable, and results-oriented with a continuous improvement mindset.
- Experience in FMCG, Pharmaceutical, Healthcare, or Digital Agency environments will be highly advantageous.
