About Joil:
Joil Appliances is a rapidly growing kitchen appliances brand in Indonesia. We aim to improve quality of life for everyone by optimizing human potential.
Job Description:
- Develop and execute digital marketing strategies across multiple channels such as Meta, TikTok, Instagram, and marketplaces (planning, setup, and optimization).
- Manage and run digital advertising by preparing media plans, budgeting, objectives, targeting, and creative supply aligned with business goals.
- Continuously optimize ad performance to improve ROAS and GMV by monitoring key metrics such as CAC, CTR, and CVR.
- Plan and execute various digital campaigns, including product launch campaigns, seasonal campaigns, and tactical campaigns (double-date promotions, payday sales, and other promotions).
- Collaborate with the creative team in developing briefs, content, and advertising materials.
- Conduct experiments and optimization together with the performance team (livestreaming and affiliate) to achieve campaign objectives.
- Analyze campaign performance and prepare monthly reports as the basis for insights, evaluations, and strategic recommendations.
Required Qualifications:
- Open to candidates from all majors, with priority given to graduates in Marketing, Management, Communication, or Business.
- 13 years of experience in digital marketing or performance marketing. Experience in kitchen appliances, home & living, or FMCG industries is a plus point.
- Strategic and data-driven, with a solid understanding of digital funnels and analytics, and the ability to turn data into actionable insights and strategies.
- Experience using tools such as Meta Ads, TikTok Ads, CPAS, and GMV Max.
- Strong analytical mindset, detail-oriented, and accustomed to preparing clear and well-structured reports.
- Clear and well-articulated communication skills, with the ability to collaborate effectively across teams.
- Strong problem-solving skills, adaptable, and quick to learn new things.
- Growth mindset and always up to date with digital trends, content formats, and platform algorithms.
Compensation & Benefits:
- Fast learning curve and a supportive work environment.
- Training budget for skill development and exploration of the latest digital tools.
