Company Description
Jaya Cocoa is an Indonesian company specializing in the marketing and international distribution of cocoa products. We work closely with global partners and buyers to deliver reliable cocoa solutions for the food and beverage industry across multiple international markets.
Role Description
The Digital Marketing Strategist is responsible for planning, executing, and optimizing data-driven digital marketing strategies to increase brand visibility, lead generation, and sales performance. You lead campaign direction across channels and turn insights into measurable growth. Success in this role is measured by qualified leads, conversion rates, and ROI.
Responsibilities
- Develop and execute digital marketing strategies aligned with business and sales goals
- Plan and manage paid advertising campaigns (Meta Ads, Google Ads, LinkedIn Ads)
- Define target audiences, funnels, and customer journeys
- Analyze campaign performance and optimize based on data and KPIs
- Manage content strategy across social media, website, and email marketing
- Conduct market, competitor, and audience research
- Collaborate with sales, design, and management teams to align strategy and execution
- Prepare regular performance reports with clear insights and recommendations
Qualifications
- Bachelor's degree in Marketing, Business, Communication, or related fields
- Proven experience as a Digital Marketing Strategist or similar role
- Strong understanding of performance marketing, analytics, and funnels
- Hands-on experience with Meta Ads, Google Ads, and tracking tools
- Proficient in Google Analytics, Meta Business Manager, and CRM tools
- Analytical, strategic, and results-oriented mindset
- Strong communication and presentation skills
Preferred Qualifications
- Experience in B2B, export, FMCG, or commodity-based industries
- Knowledge of SEO, email automation, and conversion rate optimization
- Ability to manage budgets and forecast campaign performance
