Bachelors degree in Marketing, Communications, Management, or a related field.
Minimum of 23 years of experience in Digital Marketing, Content Creation, or a related role.
Solid understanding of digital marketing strategies including SEO, SEM, social media advertising, display ads, and campaign optimization.
Proven ability to create and manage creative content across various channels such as websites, Instagram, LinkedIn, and other marketing platforms.
Experience in writing creative briefs and working closely with design teams to produce branded materials.
Proficient in reading and analyzing ad metrics and evaluating digital campaign performance based on ROI and KPIs.
Strong market trend awareness and ability to recommend effective marketing strategies.
Skilled in using digital marketing tools such as Google Ads, Meta Ads, Google Analytics, and similar platforms.
Excellent communication and coordination skills, with the ability to work collaboratively across departments.
Detail-oriented, creative, proactive, and able to work under deadlines and performance targets.
A strong understanding of information security and willingness to comply with data protection policies.
Responsibilities:
Create engaging content for all Faspay communication channels, including website, social media (Instagram & LinkedIn), marketing materials, posters, articles, videos, and more.
Plan and execute digital marketing activities through advertising platforms such as SEM, SEO, social media ads, display ads, and other relevant channels.
Manage the digital marketing budget effectively to achieve maximum KPI performance.
Track and analyze ad performance metrics and evaluate campaign success based on ROI and KPIs.
Identify market trends and insights to optimize spending and performance.
Develop and coordinate creative briefs and collaborate with the design team to produce marketing collateral (e.g., company profile decks, sales kits) in line with brand standards.
Ensure information security by adhering to company policies, protecting data assets, and reporting suspicious activities that may threaten data security.
