Develop, curate, and oversee content across various social media platforms ( Instagram , Facebook, Tiktok, etc) to create brand buzz, boost brand visibility and foster positive customer engagement
Develop influencer marketing strategies and identify relevant influencers to drive awareness, engagement and sales
Conceptualise, plan and implement compelling copy and visuals for digital marketing campaigns, newsletter, and website content that align with Chagee's brand voice and values
Create and implement targeted email marketing campaigns including newsletters, promotions, etc. to achieve high open and click-through rates
Track, analyze, and report on digital marketing performance metrics across various targeted digital channels. Utilize data insights to enhance strategies and boost campaign effectiveness
Collaborate closely across different departments including marketing, sales, product development etc. to effectively implement branding and marketing efforts
Manage and build relationships with external stakeholders, including external vendors, agencies, to oversee production of assets during launches
Keep abreast with the latest news, digital marketing trends, tools, and best practices to keep our strategies innovative and effective
