Digital Marketing Assistant Manager (F&B)

Responsibilites:

• Handle Paid Media Platform Expertise such as SEO, social media, and ecommerce
• Execute digital marketing campaigns for all channel & digital platforms as planned
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Measuring and reporting on the performance of all digital marketing campaigns
• Manage and measure marketing campaign costs
• Understanding of the customer buying journey in gadget retailfrom awareness to conversion.
• Experience driving high-intent traffic to product pages, managing retargeting, and reducing cart abandonment.

Requirements:

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• At least 3 years of hands-on experience in paid media, preferably in retail or consumer electronics/digital agency background.
• Familiarity with fast-moving gadget trends, product launches, and seasonal retail cycles would be plus point
• Strong skills in campaign tracking, A/B testing, and conversion rate optimization (CRO)
• Proficiency in Google Analytics (GA4), Google Tag Manager, and UTM tracking
• Ability to monitor ROAS, CPA, and other key performance indicators and optimize accordingly
• Agile, data-driven mindset with a strong bias toward performance
• Ability to manage campaigns across multiple platforms and prioritize based on ROI
• Effective communicator who can explain technical results to non-technical stakeholders