Position Overview
We are seeking a Digital Ads Marketplace specialist to manage and optimize advertising placements specifically for Mandys Shoes. This role involves strategizing, executing, and monitoring digital advertising campaigns to maximize reach and conversion rates for the Mandys Shoes brand.
Key Responsibilities
- Plan, implement, and manage digital advertising campaigns focusing on Mandys Shoes across various online marketplaces and platforms
- Optimize ad placements to ensure high visibility and return on investment
- Monitor and analyze campaign performance metrics and provide actionable insights to improve effectiveness
- Collaborate with creative and marketing teams to develop engaging ad content tailored to the target audience
- Manage budgets and allocate resources efficiently to maximize ad performance
- Stay up-to-date with the latest trends and best practices in digital advertising and marketplace strategies
Requirements
- Proven experience 3+ in digital advertising, marketplace management, or related roles
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field preferred
- Strong knowledge of digital ad platforms such as Google Ads, Facebook Ads, and marketplace advertising tools
- Analytical mindset with the ability to interpret data and optimize campaigns accordingly
- Excellent communication and collaboration skills
- Ability to manage multiple projects and deadlines effectively
- Passion for brand promotion and digital marketing innovation
