Digital Ads Manager

About The Role

At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can't wait. We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.

Digital ads are a primary growth engine for the company, and we are looking for a Digital Ads Manager who can lead strategy, optimize conversions with disciplined budget management, and drive meaningful business outcomes across awareness and performance channels. In this role, you'll operate with high autonomy, influence cross-functional decision-making, and manage external partners to ensure flawless execution and ROI discipline

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What You'll O

• wnEnd-to-End Ads Budget Ownership: Own, plan, and optimize multi-million monthly ad spend across awareness, acquisition, and conversion campaigns while achieving strict ROAS and cost-efficiency target
• s.Third-Party & Vendor Management: Lead and manage relationships with agencies, ad networks, and other external partners. Set clear KPIs, oversee performance, ensure accountability, and optimize partner output through structured reviews and guidanc
• e.New Buyer Growth: Build and execute data-driven campaigns that acquire high-quality new buyers across our brand
• s.Conversion Optimization: Lead performance strategies for in-app marketplace ads and other digital conversion channel
• s.Data-Backed Decisions: Continuously analyze performance by cohort, channel, and funnel stage to refine targeting and maximize impact. Translate insights into strategic actions that improve ROI, targeting precision, and buyer retentio
• n.Cross-Functional Leadership: Collaborate closely with CRM, Product, and Creative teams to ensure alignment between ad strategy, user lifecycle, and business priorities. Influence decision-making using clear narratives backed by dat

a.
What Success Looks Like (612 Mont

• hs)Steady month-on-month growth in new buyers across multiple product lin
• es.Higher repurchase rate among newly acquired users, driven by smarter targeti
• ng.Optimized spend with consistent, healthy ROAS across awareness and conversion campaig
• ns.Strong, measurable performance improvements from third-party partners due to structured KPI and governance process

es.
You're a Fi

• t IfYou think and decide based on data, not anecdotes, and can translate metrics into strategic choi
• ces.You have 35 years of proven experience in performance marketing, ideally with consumer tech or eCommerce brands in Indone
• sia.You're fluent in using ads platforms (Meta, Google, TikTok, marketplace ads) and understand attribution and cohort analy
• sis.You thrive in fast-moving environments, take full ownership of results, and are open to testing new ideas until the best solution is fo
• und.Have experience leading external agencies or vendors, including setting KPIs, evaluating performance, and ensuring accountabil

ity.
How We

WorkWe are lean, fast learners, and deeply collaborative. We value humility, precision, and the drive to make meaningful impact quickly. We share data openly, debate respectfully, and expect extreme ownership of outc

omes.
Seniority &

ScopeThis is a senior individual contributor role with significant strategic infl

uence.You will not manage an internal team, but you

• will:Lead budget, strategy, and execution across multiple paid cha
• nnels.Manage external vendors/partners with clear
• KPIs.Work directly with leadership to shape and deliver business g