Job Description:
We are seeking a highly skilled and motivated individual to join our team as a Senior Data Analyst. In this role, you will:
- Develop and manage automation tools and platforms for efficient campaign management utilised by business operation teams
- Collaborate closely with the Product Team to drive innovation and propose new features that enhance the capabilities of the online marketing team
- Work in conjunction with the Marketing Analytics Team to execute data-driven initiatives that empower the online marketing team in making informed decisions
- Foster relationships with external partners, including major platforms, publishers, and Ad Exchanges, to leverage tech-related support and explore collaborative opportunities
- Provide technical assistance to the Account Management team, resolving digital channels technical issues such as tracking, measurement, user flow, optimisation, and setup
- Stay abreast of industry news, emerging platforms, and algorithmic changes to deliver timely recommendations for optimizing digital marketing strategies
- Identify pain points within business teams workflows and best practices, and proactively address them by integrating online marketing-related features
- Conduct comprehensive UAT tests, oversee feature rollouts, create educational materials, and conduct training sessions to ensure seamless adoption of new features
Requirements:
To be successful in this role, you should have the following qualifications:
- 3 years of experience in Business Intelligence/Data Analytics in tech/e-commerce or fast-paced environment
- Strong technical skills in Python and SQL
- Ability to pay attention to details and manage tasks effectively
- Passionate about data and solving challenging problems
- (Strong plus but not required) Proficiency in VBA/Spark
- (Plus but not required) Degree in STEM related disciplines (e.g., Computer Science, Analytics, IT, Engineering)
