Support Owned Media & CRM team in receiving requests from cross department, and setting up Owned Media assets such as Push Notification, Newsletter, Landing Page, In-App Banner, Pop-Up Banner, Whatsapp and Inbox.
Contribute to a CRM project that will drive impact to maintain and increase Kitabisa active users.
Setup the A/B testing process for CRM campaigns for content, segment, and other relevant factor. Develop communication templates (email, in-app, or app push) for consistency and effectiveness in accordance with brand guidelines and best practices.
Monitoring, analyzing, and reporting all Kitabisa Owned Media and CRM campaigns / activities.
Build, maintain and establish regular communication with other related departments to support regular activities and initiatives, including campaign, partnership, and product team.
Involve in issues and problem solving related to all Owned Media & CRM projects / initiatives, both internal and external facing campaign and communications.
Minimum Qualifications
A minimum of a Bachelor's degree in Business & Marketing, or related majors.
Proficiency in developing CRM campaign/customer journey implementation and experiment through advanced CRM marketing platforms/tools (e.g., CleverTap, Netcore, Twilio, Infobip, or Salesforce). At least have 1 year experience using one of CRM tools
Knowledge of HTML is a plus
Good CRM campaign copywriting & content-writing skills
Excellent written and verbal communication skills in Bahasa Indonesia and English.
Interest, understanding, and following of industry trends.
Familiar with data visualization tool (e.g. Tableau, Google Data Studio, or Looker)
Great interpersonal skills with the ability to interact effectively with colleagues across different verticals, and eagerness to learn.
Having knowledge of conducting experiment and A/B testing / multi-variable testing
Strong problem solving and project management skills.
