Creative Strategist

3-5 Years

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Early Applicant

Job Description

Responsibilities

Develop integrated campaigns aligned with company objectives (360 marketing).
Translate company targets into actionable campaign concepts.
Create campaign briefs for the creative team and oversee execution.
Maintain a yearly campaign calendar, including themes and channel planning.
Conduct research and analysis before determining campaign direction.
Set the visual direction for campaigns (mood, style, treatment, imagery, etc.).
Provide clear references and mood boards for the Graphic Designer.
Ensure visual consistency across all channels.
Translate brand guidelines into strong creative expressions.
Conduct quality control (QC) on all creative outputs and copy before submission to the Marketing Manager.
Elevate creative standards across the team.
Work closely with the Graphic Designer (GD), Copywriter, and Social Media Specialist with clear campaign processes (briefing, kick-off meetings).
Liaise with other departments (Sales, Event & Partnership Executive, IT, Product) to provide necessary collaterals.
Prepare post-campaign reports and analysis for future improvements and learnings.

Requirements

Minimum 3 years of experience in campaign strategy, creative direction, and 360 marketing. Agency background is a plus.
Strong portfolio demonstrating experience in key visual creation, campaign mood boards, and brand storytelling, preferably within B2B SaaS, tech, or POS industries.
Must demonstrate both strategic thinking and strong creative judgment.
Experience in applying brand guidelines to campaign work.
Proven ability to create original campaign ideas that align with company goals.
Excellent sense of aesthetics: editorial, lifestyle, bold, and fresh creative direction.
Agile and comfortable pivoting creative direction based on data or stakeholder demands.
Comfortable working from the office (WFO) and able to speak both English and Indonesian.