Creative Lead

About Captain Fauna Group

Captain Fauna Group is a fast-growing pet industry group in Indonesia, managing multiple brands across pet food, pet care, and pet lifestyle. We believe brand trust and storytelling are the strongest growth engines in today's pet market not discounts, not hard selling. We are building brands that pet parents trust, love, and come back to.

About The Role

We are looking for a Creative Lead to own and execute all social media content output for Captain Fauna brands. This role is execution-focused, not strategic marketing. You will turn scripts, ideas, and briefs into daily Instagram and TikTok content that is engaging, on-brand, and delivered fast.

If you love creating short-form videos, understand social media trends, and enjoy shipping content consistently this role is for you.

What You'll Do

Social Media Content Production

Produce daily content for:

• Instagram Feed
• Instagram Reels
• TikTok

Edit short-form videos (cutting, pacing, subtitles, basic sound)

• Adapt content formats to current social media trends

Visual Consistency

• Ensure all content follows brand guidelines and visual identity
• Create simple graphics, reels covers, and thumbnails
• Maintain consistent look & feel across multiple brands

Speed & Volume

• Deliver content on time according to weekly and monthly content plans
• Work with fast turnaround and multiple brands
• Handle revisions quickly and efficiently

Collaboration

• Execute content based on scripts and briefs from Brand Storytelling & Content Lead
• Collaborate with Customer Care team for content ideas based on real customer questions
• Coordinate with Performance Marketing team for content that needs amplification

KPI

• Number of contents produced (daily / weekly)
• Average watch time (Reels & TikTok)
• Save & comment rate
• On-time content delivery
• Visual consistency across brands

Who We're Looking For

• Strong skills in short-form video editing (mobile or desktop tools)
• Good sense of visual aesthetics and layout
• Understands Instagram & TikTok behavior and trends
• Fast executor, detail-oriented, and disciplined
• Comfortable working in a lean, high-output environment
• Experience in pet, FMCG, lifestyle, or DTC brands is a plus but mindset matters more than industry.