Creative Copywriter

About GPN Indonesia

Proudly Independent, creatively driven and forever hungry, working at GPN means real opportunity to shape the work, the team, and your own career. If you want to do the best work of your life, we'd love to chat.

Role Description

We're hiring writers across all levels. Whether you're a mid-level copywriter hitting your stride or a senior writer ready to lead, we want to meet you. At GPN Indonesia you'll write across everything — campaigns, social, scripts, brand voice, the occasional impossible brief, working hand in hand with art directors, strategists, and account teams. If you obsess over a good line, can switch tone on demand, and care as much about the idea as the execution, read on. We'll match the role and title to your experience.

Key Responsibilities

• Develop concepts and write copy across campaigns, social, digital, and a wide range of brand projects.
• Craft and protect brand voice across every channel and touchpoint.
• Partner with art directors to turn ideas into work that's better than the brief.
• Work with strategists and account teams to ground creative in real insight and client objectives.
• Contribute to — and, at senior level, lead — brainstorms, pitches, and new business.
• Adapt tone, format, and language to fit different brands and audiences.
• Mentor and lift the writers around you (senior level).
• Stay curious about culture, trends, and new tools (incl. AI-assisted workflows).

Qualifications

• 2–7 years of copywriting experience, depending on level.
• A strong portfolio showing range, big ideas, and sharp craft across formats.
• Excellent writing in Bahasa Indonesia, with strong English (fluent preferred for senior, client-facing roles).
• A conceptual thinker who can also sweat the details.
• For senior candidates: proven ability to lead projects, present to clients, and elevate the work of others.
• Collaborative, organised, and comfortable juggling multiple projects.
• Genuine interest in brands, storytelling, and culture.