Content Strategist

Responsibilities

As a Content Strategist you'll create creative content that resonates with Odoo's audience, whether it's through video content, commercial ads, blogs, social media content, webinars, customer stories, etc.

You'll need to master Odoo's ins and outs, turning complex information into easy-to-understand content in multiple formats. We're seeking a go-getter with a proactive mindset and a passion for delivering value.

This role will involve planning, producing, and writing content that promotes Odoo's products and educates our audience. You will work closely with internal teams across different countries and manage the content lifecycle, ensuring that all materials are accurate, well-structured, and impactful.

The Responsibilities include:

• Creative Content Development: Develop creative and innovative content concepts across video, articles, social media, and other formats to strengthen Odoo's brand and support marketing goals.
• Project & Stakeholder Management: Manage multiple content projects from ideation to completion while coordinating effectively with internal teams and external stakeholders.
• Trend & Content Analysis: Observant and sensible to monitor trends and high-performing content to identify engaging formats, creative elements, and ideas that can be strategically adapted to Odoo.
• Professional Writing & Storytelling: Create clear, compelling, and well-structured content in Bahasa Indonesia and English while maintaining professional grammar and Odoo's brand voice.
• Research & Content Strategy: Conduct research on industry trends, audience behavior, and relevant topics to develop fresh, data-informed content ideas from scratch.
• Content Performance & Optimization: Evaluate content performance and audience engagement to continuously improve content strategy and maximize marketing impact.

Requirements:

Must Have

• Bachelor degree or higher in relevant field
• 1–3 years of relevant experience in content writing and strategy.
• Strong professional proficiency in Bahasa Indonesia and English.
• Proven experience developing and producing various content formats, including long-form articles, video scripts, promotional content, and other marketing materials in both languages.
• Strong content strategy and ideation skills, with the ability to develop creative content concepts based on audience needs, marketing objectives, and brand positioning.
• Self-driven, proactive, and highly creative, with a strong sense of ownership and the ability to turn ideas into impactful content with minimal supervision.
• Strong project management, communication, and stakeholder management skills to coordinate production with both internal and external teams.
• Strong understanding of SEO and content performance, including keyword research, search intent, traffic drivers, content discoverability, and creating compelling hooks that capture and retain audience attention.

Nice to Have

• Experience in managing TVC ads or commercial productions as a producer or project manager.
• Experience in creative video storytelling (e.g; YouTube, Social Media, or Influencer Marketing).
• Relevant experience in technology-related creative content development with the ability to simplify technical concepts into engaging stories.
• Immediate availability

Values

• You are able to work in a fast-paced start-up environment with a hands-on attitude
• You are open-minded and can react to change with agility
• You are a quick and autonomous learner
• You have an entrepreneur mindset and are not afraid to take appropriate initiatives
• Willing to contribute to great company culture