Content Strategist

Main Responsibilities

1. Plan and execute end-to-end social media content strategies aligned with business and brand goals.
2. Develop content plans, content pillars, creative angles, and produce engaging TikTok, Instagram Reels, Stories, and Feed content. Stay updated with social media trends, consumer behavior, and beauty/skincare trends.
3. Collaborate with cross-functional teams to execute marketing campaigns and product launches.
4. Monitor and analyze content performance, identify insights, and develop actionable strategies to optimize content performance.

Qualifications

1. Bachelor's degree in Marketing, Communications, Creative, or a related field.
2. 2–3 years of experience in Content Strategy, Social Media, Content Planning, or a similar role.
3. Experience handling end-to-end content creation, from ideation to analysis and optimization.
4. Beauty, skincare, or FMCG experience is a plus.
5. Strong understanding of TikTok and Instagram content strategy, trends, and audience behavior.
6. Strong creative thinking, storytelling, and understanding of hooks and short-form video content.
7. Confident on camera and comfortable appearing as talent.