Content Specialist - Heylocal

Company Description

WorldWhite Enterprise is a thriving digital retailer and house of lifestyle brands based in Indonesia, overseeing popular brands such as Heymale, Heylocal, Prepp Studio, Boonaboo, Zoma, and Mooles. Together, these brands have gained millions Instagram followers and successfully established themselves as a leading name in the country's online fashion industry. Dedicated to bringing the beauty of style and confidence to everyone, WorldWhite Enterprise continues to shape Indonesia's fashion and lifestyle market through creativity and innovation.

Job Responsibilities

* Develop strong storytelling for each campaign, photoshoot, and event to ensure clear narrative direction aligned with brand identity.

* Create concepts, themes, moodboards, and visual references for photoshoot and event content needs.

* Lead directing during content production to ensure execution follows the creative plan.

* Plan and structure a strategic, well-organized content calendar.

* Write effective and engaging copy that reflects the brand's voice for captions and communication needs.

* Upload and publish content across all brand social media platforms.

* Maintain and update the social media database, prepare monthly performance reports, and analyze insights to recommend future content strategies.

Requirements

* 24 years of experience in content marketing, digital marketing, or social media strategy.

* Strong skills in storytelling, concepting, and copywriting.

* Ability to lead creative execution during content production (photo/video).

* Deep understanding of social media platforms, trends, and content optimization.

* Strong communication, coordination, and collaboration skills.

* Detail-oriented, organized, and able to manage multiple projects simultaneously.

* Familiarity with creative workflows (shoot planning, production, editing review) is a plus.