Content Creator

Company Description

J&Lees Boutique is a premium women&aposs fashion brand based in Malang, Indonesia. We are dedicated to helping modern women express confidence and elegance through timeless style. Our boutique curates refined, versatile collections and provides personalized services, such as complimentary alterations and styling advice. With a focus on quality, creativity, and trend-aware design, J&Lees is growing as a must-visit fashion destination and trusted name for women who value craftsmanship and individuality.

Role Description

As a Social Media & Content Creator at J&LEES Boutique, you will craft and execute engaging digital campaigns that reflect our premium fashion brand. You will create compelling visuals, videos, and graphic designs, write impactful copy, and develop content strategies to grow our presence on Instagram and TikTok. This role combines creative storytelling, trend research, and design skills to elevate our online and offline brand experience.

Key Responsibilities

• Plan, produce, and publish creative content for Instagram and TikTok.
• Develop content strategies and campaign ideas aligned with brand objectives.
• Design aesthetic graphics for social media posts, digital flyers, and marketing materials.
• Write clear, engaging copy that matches the brands tone of voice.
• Cover and document in-store events, photoshoots, and other brand activities.
• Collaborate with internal teams and manage KOL/influencer content when needed.
• Monitor analytics and trends to continuously optimize content performance.

Qualifications

• 12 years of experience in social media, content creation, or digital marketing (fashion or lifestyle industry is a plus).
• Strong skills in graphic design and aesthetic visual composition (Adobe Illustrator, Photoshop, or Canva Pro).
• Proficiency in short-form video creation and basic editing tools (e.g., CapCut).
• Excellent storytelling and copywriting abilities in English and/or Indonesian.
• Up-to-date with social media trends and best practices.
• Creative, detail-oriented, and able to work both independently and as part of a team.
• Willing to work onsite in Malang and support brand events as required.