As a company, it is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law.
Key Responsibilities :
A. Partnership & Sponsorship Management
- Identify, approach, and secure partnerships with brands, communities, institutions, and event organizers aligned with Health & Wellness positioning (health, wellness, lifestyle, family).
- Negotiate and manage sponsorships for relevant events (sports, wellness, culinary, parenting, etc.) to maximize brand exposure and engagement.
- Develop and own partnership pipelines—from initial contact, deal structure, to execution and reporting.
B. Community Building & Activation
- Lead and manage community activation initiatives (online & offline) to build a Company loyal customer base.
- Develop community ambassador programs (influencers, micro-KOLs, loyal customers) to drive word-of-mouth and UGC (collaborating with Marketing Communication & Digital Marketing Division).
- Plan, execute, and measure brand activation campaigns in partnership with key stakeholders (e.g., fitness events, sports community, health talks).
C. Cross-Functional Collaboration
- Work closely with Brand, PR, Digital, and Sales, Supply Chain teams to ensure partnership and community activities support overall marketing and business objectives.
- Align activation initiatives with key campaigns (product launches, seasonal campaigns, etc.)
D. Data & Impact Measurement
- Set clear KPIs for each activation and partnership (reach, attendees, engagement, lead generation, brand uplift).
- Track and analyze impact, and optimize for continuous improvement (cost per acquisition in attendees, sales - if any)
Qualifications :
- Have 4-7 years experience in community, partnerships, activation, or sponsorship roles—preferably in FMCG, health/wellness, lifestyle, or agency side.
- Show a proven track record in delivering high-impact partnerships and brand activations with measurable results.
- Possess strong networks within health, wellness, family, or lifestyle sectors.
- Demonstrate creativity and agility in activation design, able to pivot quickly and think outside the box.
- Show excellent stakeholder management—confident dealing with C-level partners, brand teams, and external collaborators.
- Have experience working with data/insights for campaign optimization and reporting
- Fluent in Bahasa Indonesia (casual and formal) and English for broader collaboration.
- Values alignment—passion for health & wellness mission
- Bachelor graduate from any major
