Business Development Representative

Location: Remote, must be based in Thailand

Experience Level: Junior-level (approx. 2-3 years)

Industry Focus: Education / EdTech

Team: Part of the Asia Regional Marketing Team

Role Description

This is a full-time remote role for a Business Development Representative. The role involves identifying and generating leads, developing client relationships, and aiding in driving sales goals. The representative will also work collaboratively with the sales and marketing teams to implement business development strategies, communicate with prospective clients, and contribute to growth initiatives.

Key Responsibilities

Telemarketing & Lead Engagement

Conduct outbound calls to engage education institutions and decision-makers

Follow up on leads from campaigns, website forms, webinars, and events

Confirm interest, readiness, and qualification before routing to BD

Lead Qualification & Meeting Booking

Perform first-level qualification based on role, institution type, needs, and timeline

Book meetings or demos for BDMs when qualification criteria are met

Pre-Event & Support

Conduct pre-event outreach to confirm attendance and engagement

Support event lead collection and initial triage

Assist in identifying high-priority leads during or immediately after events

Post-Event Follow-Up & Re-Qualification

Perform structured post-event outreach to attendees

Re-qualify leads and identify next steps (meeting, nurture, or partner routing)

CRM Data Management

Maintain accurate records in HubSpot CRM

Ensure proper tagging, segmentation, and lifecycle tracking

Monitor lead follow-up status and prevent lead leakage

Lead Lifecycle & Nurture Coordination

Support lead progression from inquiry to qualified opportunity

Assist with nurture follow-ups in coordination with marketing workflows

Partner Outreach Support

Assist with outreach coordination for partner-related campaigns

Support partner or agent lead follow-up where required

Market & Target Research

Support target account and prospect list building

Conduct academic calendar and market timing research to support outreach planning

Requirements & Qualifications (Must-Haves)

2-3 years of experience in telemarketing, business development support, or inside sales

Comfortable making outbound calls and engaging education decision-makers

Hands-on experience with outreach tools such as Apollo or similar platforms but not mandatory

Strong communication and persuasion skills

Based in Thailand with ability to work across regional time zones

FLUENT ENGLISH (spoken and written) is mandatory for this role.

Proficiency in additional Asian languages will be considered an advantage, with Chinese (Mandarin) being highly preferred.