Business Development, Field Sales & Marketing Manager
Job Description
Job Description
Experience & Qualifications
- Field Marketing & Event Creation: Conceptualize, plan, and execute localized community events, merchant gatherings, and pop-up activations to drive mass awareness and trust in the Mitra Shopee app.
- Field Sales & User Acquisition: Own the ultimate gross acquisition and active user targets for your assigned territory. Drive the conversion funnel from initial app download to first-time and recurring transactions.
- Business Development & Area Management: Map and analyze assigned geographical territories to identify high-density merchant clusters. Develop localized strategic partnerships with neighborhood leaders, wholesalers, and local trade communities.
- Team Leadership & Canvassing Management: Recruit, train, and manage a high-performing team of field sales representatives (canvassers), optimizing their pitch strategies via offline events & engagements.
- Data-Driven Optimization: Monitor sales KPIs and event ROI, adjusting marketing tactics and field sales approaches based on localized market performance and competitor insights.
Experience & Qualifications
- 3–5 years of blended experience across Field Sales Management, Marketing, or O2O/Tech Business Development.
- Proven track record of working directly with traditional trade, mom-and-pop shops (warungs), or micro-merchants.
- Minimum 3–5 years of experience managing field teams or promotional event crews.
- BD strategy (territory planning), Sales execution (closing and canvassing), and Marketing creativity (event organization).
- Hands-on experience executing B2C or B2B field marketing campaigns, activations, or community-led events on a budget.
- Strong capability to coach field sales agents, handle merchant rejections, and build immediate trust on the ground.
- Ability to look at territory data, identify gaps in user retention, and deploy the right marketing or sales tactic to solve it.
- Willingness to be highly mobile, spending significant time on the field managing activations.
- Proficiency in English is a plus.
More Info
Key Skills
closing and canvassing
executing B2C or B2B field marketing campaigns
BD strategy
event organization
community-led events
About Company
Skills:
sales performance , Market Analysis, Negotiation, Market Development, Distributor Management, Pricing and promotional execution, Stock Management, business growth, Numeric distribution
Skills:
sales execution , closing and canvassing, BD strategy, Marketing creativity, event organization, executing B2C or B2B field marketing campaigns, community-led events, Territory Planning
Skills:
IB network industry connections, community management, Event organization
Skills:
pipeline management , Forecasting, Negotiation, Commercial acumen, Deal strategy, English Proficiency, Stakeholder Management, Project onboarding and activation, Value-based selling, Campaign Execution, Multi-stakeholder deal management, PropTech, ROI-driven pitching, Saas Sales
Skills:
sales coaching , bahasa indonesia , Sales scripts, Negotiation, Performance management, Lead allocation, Route Planning, BD SOPs, F&B merchant acquisition, Field Sales, Objection Handling, Merchant onboarding, Sales processes, Product Knowledge, System Operations, Merchant acquisition, Territory Management