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Business Development, Field Sales & Marketing Manager

3-5 Years
  • Posted 25 days ago
  • Be among the first 10 applicants

Job Description

Job Description

  • Field Marketing & Event Creation: Conceptualize, plan, and execute localized community events, merchant gatherings, and pop-up activations to drive mass awareness and trust in the Mitra Shopee app.
  • Field Sales & User Acquisition: Own the ultimate gross acquisition and active user targets for your assigned territory. Drive the conversion funnel from initial app download to first-time and recurring transactions.
  • Business Development & Area Management: Map and analyze assigned geographical territories to identify high-density merchant clusters. Develop localized strategic partnerships with neighborhood leaders, wholesalers, and local trade communities.
  • Team Leadership & Canvassing Management: Recruit, train, and manage a high-performing team of field sales representatives (canvassers), optimizing their pitch strategies via offline events & engagements.
  • Data-Driven Optimization: Monitor sales KPIs and event ROI, adjusting marketing tactics and field sales approaches based on localized market performance and competitor insights.

Requirements

Experience & Qualifications

  • 3–5 years of blended experience across Field Sales Management, Marketing, or O2O/Tech Business Development.
  • Proven track record of working directly with traditional trade, mom-and-pop shops (warungs), or micro-merchants.
  • Minimum 3–5 years of experience managing field teams or promotional event crews.

Skills & Competencies

  • BD strategy (territory planning), Sales execution (closing and canvassing), and Marketing creativity (event organization).
  • Hands-on experience executing B2C or B2B field marketing campaigns, activations, or community-led events on a budget.
  • Strong capability to coach field sales agents, handle merchant rejections, and build immediate trust on the ground.
  • Ability to look at territory data, identify gaps in user retention, and deploy the right marketing or sales tactic to solve it.
  • Willingness to be highly mobile, spending significant time on the field managing activations.
  • Proficiency in English is a plus.

More Info

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About Company

Job ID: 151018271

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